Skip to main content

Customer Insights: Use of census data

Customer Insights
Use of census data
  • Show the following:

    Annotations
    Resources
  • Adjust appearance:

    Font
    Font style
    Color Scheme
    Light
    Dark
    Annotation contrast
    Low
    High
    Margins
  • Search within:
    • Notifications
    • Privacy
  • Project HomeCustomer Insights, 2nd edition (UNI version)
  • Projects
  • Learn more about Manifold

Notes

table of contents
  1. Cover
  2. Title Page
  3. Copyright
  4. Table Of Contents
  5. Introduction to the Second Edition
  6. Acknowledgement of country
  7. Acknowledgments
  8. Difference between marketing research and customer insights
  9. Research ethics
  10. Secondary research
  11. Use of census data
  12. Primary research
  13. Qualitative vs quantitative research
  14. Types of research design
  15. Focus groups
  16. Observational research
  17. Measures or types of variables
  18. Questionnaire design
  19. Sampling methods
  20. Errors in research
  21. Research panels
  22. Survey distribution methods
  23. Descriptive statistics
  24. Association between variables
  25. Differences between respondent groups
  26. Sentiment analysis
  27. Artificial intelligence and information
  28. Social media analytics
  29. Researching Indigenous Communities
  30. Communicating insights
  31. Infographics
  32. The process: from generating to using customer insights
  33. Case Study: Using customer insights to reposition Western Sydney University

4

Use of census data

Siddharth Jain

Learning Objectives

  • To become familiar with accessing a secondary source of data
  • To retrieve information about the Australian population

Introduction

The Australian Bureau of Statistics (ABS) is Australia’s central agency responsible for designing, conducting, storing, and tabulating information relating to the national census. It is the most comprehensive source of data on all aspects of Australian life, including population, economy, environment, and industry.

Census data can be accessed using a few Census data tools, including QuickStats. QuickStats is a simple way to understand an area at a glance. The tool provides a summary of an area including demographics and tables on key characteristics of the people living in the area, their families, and their dwellings. Here is a quick overview of the Australian population: https://abs.gov.au/census/find-census-data/quickstats/2021/AUS

Accessing QuickStats

QuickStats is useful to access customised information about people living in Australia. There are three types of information available via QuickStats:

  • All persons
  • Aboriginal and Torres Strait Islander people
  • Country of Birth

Suppose your research objective is to collect information about Japanese-born individuals residing in New South Wales. You can gather demographic information about this cohort by following the below guidelines:

  1. Navigate to www.abs.gov.au
  1. Click “Census” on the top ribbon of the site

3. Click “Find Census Data”

4. Click “Search Census data”

5. Click “Search by country of birth”

6. Type or select “Japan” in the field

7. Type or select “New South Wales” in the field

8.  Click “Country of birth” to get relevant data


Activity

Access: https://www.abs.gov.au/census/find-census-data/search-by-area . Insert the suburb name ‘Parramatta’ in the blank space provided in the section ‘Search by Area Name’.

An interactive H5P element has been excluded from this version of the text. You can view it online here:
https://oercollective.caul.edu.au/customer-insights/?p=164#h5p-39

About the chapter author – Dr. Siddharth Jain

Profile picture of chapter author Siddharth JainDr. Siddharth Jain is a recent WSU Ph.D. graduate, with a Master’s degree in Professional Accounting and Business Administration. Siddharth is also an Associate CPA member. With over three years of experience in both teaching and research, Siddharth has honed his skills at the business school of WSU, gaining expertise in econometrics and data analysis, as evidenced by his numerous published research.

Media Attributions

  • Screenshot of https://www.abs.gov.au/ is licensed under a CC BY (Attribution) license
  • Screenshot of https://www.abs.gov.au/census is licensed under a CC BY (Attribution) license
  • Screenshot of https://www.abs.gov.au/census/find-census-data is licensed under a CC BY (Attribution) license
  • Screenshot of https://www.abs.gov.au/census/find-census-data/search-by-area is licensed under a CC BY (Attribution) license
  • Screenshot of https://www.abs.gov.au/census/find-census-data/search-by-area is licensed under a CC BY (Attribution) license
  • Screenshot of https://www.abs.gov.au/census/find-census-data/search-by-area is licensed under a CC BY (Attribution) license
  • Siddharth Jain © Siddharth Jain is licensed under a CC BY-NC-ND (Attribution NonCommercial NoDerivatives) license

Annotate

Next Chapter
Primary research
PreviousNext

Copyright © 2023

                                by Aila Khan, Munir Hossain and Sabreena Amin

            Customer Insights Copyright © 2023 by Aila Khan, Munir Hossain and Sabreena Amin is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.
Powered by Manifold Scholarship. Learn more at
Opens in new tab or windowmanifoldapp.org