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Customer Insights: Acknowledgement of country

Customer Insights
Acknowledgement of country
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Notes

table of contents
  1. Cover
  2. Title Page
  3. Copyright
  4. Table Of Contents
  5. Introduction to the Second Edition
  6. Acknowledgement of country
  7. Acknowledgments
  8. Difference between marketing research and customer insights
  9. Research ethics
  10. Secondary research
  11. Use of census data
  12. Primary research
  13. Qualitative vs quantitative research
  14. Types of research design
  15. Focus groups
  16. Observational research
  17. Measures or types of variables
  18. Questionnaire design
  19. Sampling methods
  20. Errors in research
  21. Research panels
  22. Survey distribution methods
  23. Descriptive statistics
  24. Association between variables
  25. Differences between respondent groups
  26. Sentiment analysis
  27. Artificial intelligence and information
  28. Social media analytics
  29. Researching Indigenous Communities
  30. Communicating insights
  31. Infographics
  32. The process: from generating to using customer insights
  33. Case Study: Using customer insights to reposition Western Sydney University

2

Acknowledgement of country

Acknowledgment of the traditional owners of Western Sydney University land

Western Sydney University acknowledges the custodians of the lands in which we meet, work, learn, and socialise. We pay respect to the peoples of the Darug, Tharawal, Eora, and Wiradjuri nations where our campuses are located. We acknowledge that the teaching, learning, and research undertaken across our campuses continue the teaching, learning, and research that has occurred on these lands for tens of thousands of years. We acknowledge and pay our respect to the Elders past, present, and emerging.

Aboriginal artwork depicting two eels, joining waterways and surrounding
Source: ‘Matta: Meeting place’ by Jason and Trevor Dalmarri

Co-created by the team of WSU School of Business, Parramatta, this artwork represents the lands and communities upon which the Parramatta City campus is built. The word Parramatta comes from the Aboriginal word ‘Baramada or Burramatta’. The Burramatta people (Burra meaning place and Matta meaning the eels) belong to the Dhurug people, who lived in this food-rich area before the time of the white invasion.

The story to this artwork is the land you work on today, showing the diversity of the area and paying respects to the past.

The “Matta” roamed along these rivers and grew large along the banks of the Burramatta river and in abundance. The green and blue waterways run through the artwork as they moved ever so gracefully up and down the inlets. The artwork shows the bubbles, the current, and the plentiful fish running through what today is known as Parramatta. The shoreline depicts the edge of the land as the waters head out to Sydney Harbour and the ocean.

The colourful sections represent all the towns surrounding Burramatta. inside those towns are circles belonging to multicultural families now living on Dhurug country. The dot lines and tracks were once walking lines of the Dhurug people, now turned into roads, routes, and railway lines.

These lands occupy the growth of the town now called Parramatta in honour of the first Australians. Western Sydney University acknowledges the Dhurug nation as the traditional owners of the lands we work and live on today.

Media Attributions

  • Matta: meeting place © Jason and Trevor Dalmarri is licensed under a All Rights Reserved license

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Copyright © 2023

                                by Aila Khan, Munir Hossain and Sabreena Amin

            Customer Insights Copyright © 2023 by Aila Khan, Munir Hossain and Sabreena Amin is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.
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