Customer Insights Copyright © 2023 by Aila Khan, Munir Hossain and Sabreena Amin is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.
This book was published via the Council of Australian University Librarians Open Educational Resources Collective. The online version is available at https://oercollective.caul.edu.au/customer-insights
Book cover designed by Amanda Cooper incorporating image from Pixabay.
Disclaimer
Note that corporate logos and branding are specifically excluded from the Creative Commons Attribution Noncommercial Licence of this work, and may not be reproduced under any circumstances without the express written permission of the copyright holders.
Copyright
This work, Customer Insights (2nd ed.) is a derivative of Customer Insights by Aila Khan used under a CC BY-NC-SA 4.0 licence. Customer Insights (2nd ed.) by Aila Khan, Sabreena Amin and Muni Hossain is licensed under a CC BY-NC 4.0 licence by Western Sydney University.
Recommended citation: Khan, A., Amin, S. & Hossain, M. (2023). Customer insights (2nd ed.). Western Sydney University. https://oercollective.caul.edu.au/customer-insights
Recommended attribution: Customer Insights (2nd ed.) by Aila Khan, Sabreena Amin and Muni Hossain is licensed under a CC BY-NC 4.0 licence by Western Sydney University.