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Customer Insights: Acknowledgments

Customer Insights
Acknowledgments
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Notes

table of contents
  1. Cover
  2. Title Page
  3. Copyright
  4. Table Of Contents
  5. Introduction to the Second Edition
  6. Acknowledgement of country
  7. Acknowledgments
  8. Difference between marketing research and customer insights
  9. Research ethics
  10. Secondary research
  11. Use of census data
  12. Primary research
  13. Qualitative vs quantitative research
  14. Types of research design
  15. Focus groups
  16. Observational research
  17. Measures or types of variables
  18. Questionnaire design
  19. Sampling methods
  20. Errors in research
  21. Research panels
  22. Survey distribution methods
  23. Descriptive statistics
  24. Association between variables
  25. Differences between respondent groups
  26. Sentiment analysis
  27. Artificial intelligence and information
  28. Social media analytics
  29. Researching Indigenous Communities
  30. Communicating insights
  31. Infographics
  32. The process: from generating to using customer insights
  33. Case Study: Using customer insights to reposition Western Sydney University

3

Acknowledgments

Some amazing people at Western Sydney Uni (WSU) helped curate this book. We are grateful to WSU Library staff, in particular Paul Jewell, Karen Sheehy, Lucy Walton, Lauren Tupper, and Jeffrey Har who were great to collaborate with. Frank Hill, our University Copyright Officer helped immensely. Many of the images in this book were shot by our university’s official photographer – thank you, Sally Tsoutas!

We also acknowledge and thank the Open Educational Resources Collective, a Council of Australian University Librarians (CAUL) initiative, for their generous grant which helped improve the second edition of Customer Insights.

CAUL leads sector-wide initiatives that focus on developing the capacity and capability to publish open textbooks and other open educational resources in Australia and New Zealand.

Finally, our academic colleagues who offered to review the book and provide feedback at a short notice. You guys rock! They are (alphabetically):

  • Dr Abdul Babar, Sessional Academic
  • Bruce Cameron, Sessional Academic
  • Fareeza Khan, Sessional Academic (Macquarie University)
  • Saman Sadiq, Sessional Academic
  • Sana Yousaf, Teaching Assistant

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Copyright © 2023

                                by Aila Khan, Munir Hossain and Sabreena Amin

            Customer Insights Copyright © 2023 by Aila Khan, Munir Hossain and Sabreena Amin is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License, except where otherwise noted.
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